We are living in a globalized world of brands. You're even branded when you're wearing Levis jeans, holding a Starbucks coffee mug and strolling with Calvin Klein's sandals. Regardless of age, position and the business we get involved in, all of us need to understand the issue of branding. In the world of branding the concept of identity has long been the centre of attention. B...(展开全部)

This updated version of "The New Creative Artist" breathes life into a popular North Light Classic, helping artists reach greater levels of creativity, inspiration and artistic fulfillment. Perfect for fans of the original - and anyone who wants to be more creative - this book includes: a fresh, eye-catching design that showcases 50 percent new material; new instruction to addr...(展开全部)

迈克尔•尼尔森（Michael Nielsen），澳大利亚量子计算科学家。研究领域从量子计算、开放科学到人工神经网络和深度学习。曾供职于洛斯阿拉莫斯国家实验室（Los Alamos National Laboratory，LANL；前称Y计划，是美国承担核子武器设计工作的两个实验室之一），2004年被授予澳大利亚“Youngest Academic”称号，并获昆士兰大学联邦基金。作者的TED演讲视频：http://www.ted.com/talks/michael_nielsen_open_science_now.html —— ⊙译言·东西文库 东西文库是译言旗下的出版品牌，致力于“科技文化”的思考、传播与交流。已出版《失控》、《技术元素》、《新经济，新规则》、《数字乌托邦》、《颠覆医疗》、《智能时代》、《有限与无限的游戏》等图书。 官方网站：ht...(展开全部)

In "Reinventing Discovery", Michael Nielsen argues that we are living at the dawn of the most dramatic change in science in more than 300 years. This change is being driven by powerful new cognitive tools, enabled by the internet, which are greatly accelerating scientific discovery. There are many books about how the internet is changing business or the workplace or government....(展开全部)

In "Reinventing Discovery", Michael Nielsen argues that we are living at the dawn of the most dramatic change in science in more than 300 years. This change is being driven by powerful new cognitive tools, enabled by the internet, which are greatly accelerating scientific discovery. There are many books about how the internet is changing business or the workplace or government....(展开全部)

The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to make–up artists, software programmers to steady–cam operators who are in constant demand around the world. Florida's bestselling The Rise of the Creative Class identified these workers as the source of economic revitalization in Ameri...(展开全部)

For the first time ever, the United States is truly in danger of losing its most crucial economic advantage -- its status as the world's greatest talent magnet -- argues best-selling author and economist Richard Florida. Where America was once the first destination for foreign students and the last stop for scientists, engineers, musicians, and entrepreneurs wishing to engage...(展开全部)

Francis Bacon's New Organon, published in 1620, was revolutionary in its attempt to give formal philosophical shape to a new and rapidly emerging experimental science. It challenged the entire edifice of the philosophy and learning of Bacon's time, and left its mark on all subsequent discussions of scientific method. This volume presents a new translation of the text into moder...(展开全部)

Emily Starr never knew what it was to be lonely -- until her beloved father died. Now Emily's an orphan, and her mother's snobbish relatives are taking her to live with them at New Moon Farm. She's sure she won't be happy Emily deals with stiff, stern Aunt Elizabeth and her malicious classmates by holding her head high and using her quick wit. Things begin to change when she ma...(展开全部)

Emotional Branding Bonds Brands With Today's Savvy Consumers A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populati...(展开全部)